Your long-term customers are your most profitable customers.  What are you doing to keep them?  Here are a few things to remember…

• Your customers like you and your employees.  Keep the relationship a good one and protect it.
• Treat new customers like existing customers, and reward them.  Offer specials to entice new customers, and reward customer loyalty.
• Always look for ways to increase value.  Value is not so much price as it is the whole package, the services provided, honest relationship, great service and price.
• Search for the needs of the customer and strive to meet those needs.
• If you want long term customers, strive to have long term employees.
• Reward great work from your employees.
• Make a list of your most important customers and don’t take them for granted.
• Resolve customer and employee problems quickly and logically.

All of these require “follow through” and remember…Your MONEY is in the Follow Through!