Staying one step ahead is a key to success in any field, especially business. You need to be prepared for what lies ahead and devise a strategy that outlines where you’re going and how you’ll get there. Create a goal for the upcoming year and create a detailed outline of the marketing steps that will help you achieve that goal.
Knowing what you’ll be marketing and when you’re going to do it will allow your business to be very well prepared. Not having to create a marketing plan all the time, but having an outline will make things much simpler for you to market your business. It will not only be simple, but it will be more effective.
It is essential to create a marketing plan and equally as important to have a follow up strategy.
Have a system for follow up which will be used with every new client, prospect, or referral source. By having the year planned out with a detailed schedule of your follow up plan you will have a system that makes new clients feel comfortable and confident. Be very specific on the how you will follow up with your clients. Laying out how they will be contacted and how often that contact will be made.
One of the great benefits of having follow up system in place is you know exactly the steps to follow when a new client comes on board. It takes the guesswork out of it. Making it easier for you and making it better for your client.
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Thank you for your comment and we are glad that our post was helpful. Best wishes to you and your small business in 2013.