It shocks many people that only 1 out of 50 entrepreneurs follow-up with their potential clients on a regular and consistent basis. Especially with how the economy is in a difficult state right now, many people would think that this percentage would be much higher as businesses try to both retain former clients and find as many new ones as they possibly can. This is especially low considering that 4 out of 5 sales are only made after the 5th attempt.
There are various reasons as to why entrepreneurs are not following up with their clients as they should, but here are just a few of the reasons that we could think of why they might not. They don’t want to come across to the client as pushy, they simply forget to do it, or they get stressed out when they are actually following up. They aren’t sure what the best way to go about it might be, or they don’t have a follow-up system already in place.
We are sure that there are a lot more that could be added to the list and each business and business owner could be different. However, there is a new idea that has had some success and shows to help entrepreneurs to be better at following up. That new way is to add fun into the system. Fun helps to create bonds, relieve stress, prevent emotional and physical burnout and even releases endorphins which help to boost confidence and satisfaction.
Here are just a few ideas to add some fun in your follow-up. Make sure that you surround your follow-up time with things that you really like, maybe a favorite snack. Using fun, upbeat screensavers to inspire and make you laugh, or even try to learn how to juggle when you are being put on hold. Doing these types of little things can help to alter your attitude towards the task of following up with clients.