There are many different tools that can be used to improve your follow up marketing process. However, if you want to make the most of your follow up opportunities, here are the top three items you need to fill your follow up marketing tools chest with:
1. Contact List: Whether you prefer to use your phone, tablet or address book, you’ll want to make sure you always have your contact list available so you can add to it through your networking opportunities. This will make it easier to follow up with potential customers you meet at social events or other gatherings.
2. Stationary: As mentioned in this previous post, a handwritten note is the most powerful business tool to use for follow up. Always have a good supply of professional stationary on hand so you can send a handwritten note in a timely manner.
3. Business Cards: Once you make the initial contact, you want to make it easy for them to find you. A business card is a simple, yet effective, way to present them with your contact information and business website to help them learn more about you and what you can offer them.
What items have you found are essential to put in your follow up marketing tools chest?
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