Whether you are following up with business contacts, networking leads or prospective employers, effective follow up is the key to getting the sale, securing an offer or sealing a deal. We’ve talked about several different methods that can help you…
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Monthly Archives: January 2013
Always be Marketing, Always Follow Up
Far too often we send out one message hoping it will be printed and posted next to their computer or we get the lead and wait for them to call us because they have our business card. You need…
Posted in Tips and Insights
Five Follow-up Tips for the New Year – Part Two
This is final portion of a two part series on follow-up tips for the new year. 3. Follow Up with Current Customers Remember that you want to encourage additional business from existing clients. Take time to research clients…
For a Service Business: Most Effective Strategies and Tactics for Following-up
Marketing is telling prospective clients what your small business does – again and again. And there are many ways you can convey what your small business does – either by phone, direct mail, advertising, email or in person – but…
Posted in Uncategorized
Five Follow-up Tips for the New Year – Part One
This is part one of a two part series on follow-up tips for the new year. We have discussed on end the importance of follow-up to your business. We’ve talked about the fundamentals of follow-up and even things like the…
Filling your follow up marketing tools chest
There are many different tools that can be used to improve your follow up marketing process. However, if you want to make the most of your follow up opportunities, here are the top three items you need to fill your…
Posted in Uncategorized
One Good Reason to Avoid Talking About the Fiscal Cliff During Follow-up Calls
When following up by phone, use positive words to create an environment of success. Using negative words and sharing bad news such as the financial “fiscal cliff” undermines your main objective for following up. Computer geeks and software developers…
Three Important Reasons to Add Follow-up into Your 2013 Marketing Plan
Wow! It is 2013 and I am excited about the many possibilties this year has in store for the small business community. But before you speed too far down-the-road with new year enthusiasm, make sure your marketing plan is updated…
Customer Letters
The new year is here and it’s time to start getting your customer letters for January ready to send out. Following up with your customers isn’t a one time thing. It is a continually process that is essential to maintaining…
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